Case file 004 / Full service · Brand, Web, Ads & Local SEO
From no online presence to one enquiry for every ten ad clicks.
How Orieda, an online accounting firm in Romania, launched from scratch with a brand and website built to earn trust before the first ad ran.
Client
Orieda
Industry
Online accounting · Romania
What we ran
Branding · Web · Ads · Local SEO · Social
Timeline
From launch · Ongoing
01
The challenge
A real practice. No trace of it online.
They’re an accounting firm in a major city in north-east Romania, working with SRLs, sole traders and NGOs, built around a fully online way of working. The expertise was there, and they wanted more clients. What didn’t exist was anything a prospective client could find, check or trust: no brand, no website, no search presence, no ads.
They didn’t need ads first. They needed a reason for people to say yes.
When you choose an accountant, you’re deciding who gets to see your numbers. Nobody does that with a business that looks improvised. Paid traffic sent to a weak page only buys clicks that leave, so the work had to start with the brand and the site, with every other channel built on top of them.
This was an EU-funded project, so everything had strict deadlines and was checked against the funding rules before it was approved.
02
Our approach
Brand first, then everything that depends on it.
1
A brand built from zero
Positioning, logo, icon and a full visual identity, designed to look calm, precise and trustworthy. Those are the qualities people look for before they hand over their books.
Primary logo
Reversed
Icon
2
A website made to convert
A clear site where every page answers one question and leads to one next step: talk to an expert or request a quote. The trust the brand creates carries all the way to the form.
Homepage · desktop, top of the page
A service page · quote form and CTA
3
Google Search Ads for local businesses
Search campaigns aimed at local companies looking for an accountant, each sent to the page that answers that exact search.
Google Ads campaign view · conversions and conversion rate
4
Local SEO on a lean budget
A focused plan on a small monthly budget, aimed at the handful of local searches that actually bring in clients.
Google results for one of the 3 local keywords
5
Social media, every week
Consistent weekly posts that keep the brand visible and give anyone checking them out something real to look at.
Social post
Social post
6
Hosting, email and the plumbing
Hosting, domain and business email consolidated in one place and managed by us, so nothing breaks quietly in the background.
The brand led. Every channel after it worked harder because of it.
03
The results
Trust first, so the clicks turned into clients.
10.1%
Ads conversion rate
1 in 10 clicks became an enquiry
16
High-intent leads
in the first 6 weeks
Page 1
Google, for 3 local keywords
within the first year
On deadline
EU-funded
every part checked and approved
Google Search Ads, first six weeks of the campaign. Roughly double the industry average.
The ads found the right people. The brand and the site are why they stayed and asked.
“[Add a real Orieda quote here once you have one — a single line from their team makes this land even harder.]”
[Name, Role] · Orieda
Ready to grow?
Starting from zero? Start with the brand.
Request your complimentary strategy session and unlock your next stage of growth.