Case file 002 / Email & Retention
From steady growth to a 30% revenue lift — through full-circle execution.
How Faunus Plant, a heritage Romanian supplements brand, turned its email list into a third of total revenue.
Client
Faunus Plant
Industry
Natural supplements & herbal remedies
What we ran
Email-led, full-circle growth
Results
Year over year, ongoing
01
The challenge
Heritage, trust, loyal customers — but no engine to scale.
Faunus Plant is an established Romanian producer of supplements and herbal remedies — tradition combined with modern science, TÜV-certified manufacturing, and a genuinely loyal customer base. Traffic was fine. Engagement was okay. But growth was steady, not exponential. They had the products, the trust, and the reputation — what they didn’t have was the digital engine to scale.
They had the audience. They just weren’t turning it into revenue.
A loyal customer base is only an asset if you have a system to activate it. Their email list, SEO traffic, and brand goodwill were all working in isolation — none of them engineered to convert. The fix wasn’t more reach. It was building the systems behind scalable, measurable growth.
02
Our approach
An email engine — wired into a full-circle growth system.
1
Email that drives revenue
We turned newsletters into a predictable revenue engine — planning every campaign, writing copy that converts, segmenting audiences, and building automation flows that close the gap between interest and purchase. Backed by lead magnets, funnels, and loyalty content built to do one thing: sell.
20+ OptiMonk lead-gen campaigns
100% YoY email revenue
2
SEO that converts, not just ranks
A compound-growth SEO system — technical fixes, strategic blog content, and high-ROI keyword targeting — built so traffic actually turns into customers, not just visits.
+25% organic traffic YoY
3.5%+ conversion rate
3
Influencer campaigns
20+ monthly creator partnerships, managed full-cycle: sourcing talent, briefing, feedback, and securing UGC for ads and launches — all tracked and optimized.
Email led. The other channels fed it. That’s full-circle — every part doing its job so the whole system compounds.
03
The results
From static presence to predictable growth.
30%+
of total revenue
now from email
+100%
email-driven
revenue, YoY
+25%
organic traffic
YoY
3.5%+
conversion rate
on SEO traffic
Plus 20+ monthly creator collaborations fueling visibility — and revenue growth every year since the engagement began.
Not a lucky spike — when the email list converts, the traffic brings leads, and the creators fuel engagement, you stop guessing and grow on purpose.
“[Drop a real client quote here once you have one — a single punchy line from their team makes this land even harder.]”
[Name, Role] · Faunus Plant
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