Case study seo – Income Screen

From stagnation to

double the traffic in 6 months

Client Overview

Duotrac is one of Romania’s top distributors of professional agricultural equipment, offering a wide range of tractors, loaders, and construction machinery.

Known for reliability and strong after-sales service, Duotrac serves farmers, builders, and businesses across the country—combining technical expertise with product variety and rapid delivery.

The Challenge

Duotrac had industry recognition and a solid product lineup—but their digital presence wasn’t pulling its weight. The website was hard to navigate, key pages weren’t optimized for conversions, and organic traffic had plateaued. The goal was clear: double the number of qualified leads in 6 months.

What we did

Rebuilt the site architecture

We removed 27 redundant pages and grouped products into 6 high-intent categories—like “mini excavators for sale” and “affordable front loaders.”

SEO overhaul + conversion-focused copy

We rewrote 50+ category pages with commercial keywords and clear CTAs that matched user intent.

Content that drives action

We published 2 advertorials per month on top industry platforms, plus SEO blog articles focused on buyer pain points (e.g. “How to choose a tractor without wasting money”).

Funnel simplification

We cut the conversion path from 4 steps to 2, added fast lead forms, and placed “Request Offer” buttons directly on product pages.

Strategic visual support

We guided a full set of new product imagery—front-facing angles with visual CTAs highlighting price, warranty, and delivery.

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The Results

+93% organic traffic (from 14.3K to 27.6K visits in 6 months)
+103% Google impressions (406K → 825K)
+147% product page click-throughs
Top 3 Google rankings for keywords like “new tractor Romania” and “professional agricultural equipment”

What That Means

Duotrac went from static presence to predictable growth—through structure, clarity, and a funnel built for action.