Case File 003 / SEO · Content & Visibility
From limited organic visibility to 828K search impressions.
Client
ROKMAN Evolution Development
Industry
Real estate development & construction
What we ran
SEO · Content · Technical
Results
16 months (ongoing)
01
The challenge
Premium real estate. Wider organic visibility needed.
ROKMAN is a dynamic Brașov real estate developer, with modern residential projects, smart and sustainable nZEB solutions, a people-first approach and in-house general contracting. The brand already had a clear identity, an active website and specialist partners across branding, web and paid media. The shared ambition was to strengthen visibility and trust by creating useful conversations for prospective buyers — and, over time, support ROKMAN’s wider commercial goals.
The opportunity wasn’t to reinvent the brand. It was to help more of the right people discover it through search.
Income Screen joined an existing marketing ecosystem with a clearly defined role: SEO, organic content and search visibility. In a competitive real estate market, alongside established players with a longer search presence, ROKMAN’s organic visibility still had significant room to grow. Our job was to build a structured SEO and content layer around the existing brand and digital foundation — researching buyer intent, developing relevant content, optimizing priority pages and making that content easier to discover through search.
02
Our approach
Earning visibility on a brand and site we didn't build.
1
A consistent content engine
Keyword research fed monthly editorial plans, then steady execution: 50 advertorials and 32 blog articles written and published, each targeting the topics and searches that build awareness in real estate.
50 advertorials
32 blog articles
monthly editorial plan
2
Technical & on-page optimization
A full site audit — technical, content, and UX — followed by optimization of key pages and interlinking, so the content could actually be crawled, understood, and ranked.
site audit
5 pages optimized
interlinking
3
Consultancy & monitoring
Ongoing content and technical consultations plus monthly SEO reporting, tracking every move across analytics and search tools to keep the work pointed at results.
GA4
Search Console
SE Ranking
Mangools
CognitiveSEO
No rebuild, no shortcuts — just relevant content, published consistently, and made easy to find.
03
The results
From the back pages to the front.
+16x
Monthly impressions
1,841 → 29,716
828K
Total search impressions
over 16 months
7.2
Avg. position, from 17.7
page two → page one
17.6K
Organic clicks
from search
Search Console over the engagement: 17.6K clicks and 828K impressions, with average position climbing from 17.7 to 7.2. Single-month peaks reached 137K impressions and a best average position of 5.1.
Visibility wasn’t bought — it was earned, one relevant piece of content at a time.
“I’m certainly pleased with the Income Screen team.
Our entire collaboration is built on responsiveness, quick communication and, most importantly, on their willingness to take ownership and find solutions. What I particularly value is that they keep things moving without requiring my constant supervision. Communication is smooth, they pay close attention to our needs, and I can see that they genuinely care about getting things right. It’s a collaboration I’m very happy with, and I hope we will keep on working together with the same focus on growth.”
Ionuț Angheluș · CEO Rokman
“It’s great to work with true professionals!
Working with the Income Screen team is exactly the kind of partnership you hope for. As Rokman’s Strategy Coordinator and Brand Custodian, I collaborate with several technical teams, and with Income Screen I’ve found the openness, responsiveness and pace a successful brand needs. They are receptive to the brand aim, quickly translate requirements into solutions and always keep the consistency of the wider brand ecosystem in mind. It is a partnership built on trust, we move forward together, we have a common purpose, hence I can see that the Rokman brand is being genuinely supported as it continues to grow and expand. “
Laura Ghinea · co-founder Brandis & Rokman Brand Custodian
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