Case file 001 / SEO · Traffic & Conversion
From stagnation to double the traffic — in 6 months.
How one of Romania’s top equipment distributors turned a plateaued website into a predictable lead engine.
Client
Duotrac
01
The challenge
Strong in the field. Invisible online.
Duotrac is an established distributor of professional agricultural and construction equipment in the Brașov area — tractors, loaders, and machinery trusted by farmers, builders, and businesses. The reputation was there. The product range was there. But online, the reach stopped at the region, and the website wasn’t pulling its weight: a custom-built platform that was hard to navigate, slow to change, and full of pages that didn’t convert. The brief was simple — double qualified leads in six months.
They didn’t have a traffic problem. They had a structure problem.
A sprawling catalog with dozens of redundant pages gave search engines noise instead of signal — and gave buyers a path that led nowhere. We didn’t build this site, and starting over wasn’t on the table. The real work was making a custom platform we’d inherited rank and convert — without the freedom to rebuild it from scratch.
02
Our approach
Working within the build — and making it perform.
1
Restructured the architecture
Cut 27 redundant pages and reorganized the catalog into 6 high-intent categories — like “mini excavators for sale” and “affordable front loaders” — so the existing site finally gave search engines a clear signal and buyers a clear path.
2
3
Tractors
Front loaders
Forklifts
Mini excavators
03
The results
From static presence to predictable growth.
+93%
Organic traffic
14.3K → 27.6K visits
+103%
Google impressions
406K → 825K
+147%
Product-page
click-throughs
Top 3
From regional to top 3 nationwide for core buyer keywords
A business once visible mostly around Brașov now ranks top 3 nationwide for high-value terms like “new tractor Romania” and “professional agricultural equipment.”
Not a lucky spike — predictable growth, built on structure, clarity, and a funnel made for action.
“[Drop a real client quote here once you have one — a single punchy line from their team makes this land even harder.]”
[Name, Role] · Duotrac
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